Real. Life. Style.
Lady H was founded by Hillary Folkvord, a Montanan who craves new experiences. Her yearning for adventure took shape in her blog as a creative outlet to inspire and share realistic approaches to travel, wellness, and fashion.
We wanted to ensure that the brand and website evoked inspiration and excitement. The brand strategy and identity took shape as we aligned ourselves with Hillary's lifestyle. The website was crafted after researching a number of her idols' sites. The function of the site was where it got a little more complicated. Hillary needed puzzle pieces to build and grow the blog, but it couldn't be too time consuming or complicated.
Below is a sample of her brand and website.