TowHaul by Smith


Look to the heart of any major mining operation, and you’ll find TowHaul. After proving their mettle across six continents and in the most extreme conditions on the planet, they’ve become an integral part of the mining operations process, from production to maintenance. TowHaul equipment solutions add value to any mining operation by increasing efficiency and adaptability.

The goal of the brochure was to elevate the TowHaul brand to better communicate products and build brand recognition. First, we organized the information in a logical order that meshed with the layout. We then applied a new aesthetic that communicates longevity and toughness. From copywriting that better explains the company values and products, to the the grittiness of the design, the brochure truly matches who TowHaul is and why their products are superior.